about
Hello
Hello
Inspired by the wonder of life, I feel most alive collaborating with fellow humans to infuse our world with beauty and bring sustainable remedies to the modern world.
I’ve worked across many facets of design, including brand, digital, and newly branching into spatial.
Outside of design, I enjoy poetry, dance, skiing, exploring new countries, and spending time in the natural world with loved ones.
My design journey began at the intersection of entrepreneurship and transformation, through the Venture for America fellowship — a program rooted in building meaningful careers and community in American cities. That early exposure to social innovation and human-centered problem solving shaped how I approach design today: as a practice of empathy, storytelling, and systems thinking.
At Vexcel Imaging, I deepened my craft in UX and product design, leading the design direction for the world’s largest aerial imagery and geospatial data platform. Collaborating with cross-functional teams, I learned how digital products can aid understanding of — and navigation through — the physical world, especially in the context of natural disaster response and environmental awareness.
Through Mallory Ann Studio, I began weaving together my multi-disciplinary background in brand and digital design, creating holistic experiences that bridge aesthetics and emotion. Working closely with small businesses, non-profits, and art institutions, I found myself increasingly drawn to projects rooted in community, creativity, and sustainability.
Now, as Creative & Brand Director at Serene Marketing, I partner with clients in the interior design, home, and real estate industries — helping them express their vision through thoughtful branding and storytelling. This role has deepened my connection to the built environment and sparked a growing interest in cohousing and sustainable design — expanding my practice beyond visual identity into the spatial and communal realms.
I’m drawn to big dreamers and quiet visionaries — people working to bring the world back into balance. My gift lies in translating those visions into beautiful, peaceful design and story, uncovering what makes each offering to the world distinct and true. As my practice continues to evolve, I’m exploring how the environments we inhabit can embody the same values of empathy, connection, and sustainability that have always guided my work.
my evolution
Purpose
To design sustainable aesthetics and experiences that nurture connection and belonging — guided by empathy, curiosity, and a belief in design as a quiet force for healing and transformation. My work spans brand, digital, and spatial mediums, translating ideas into experiences that help people and communities live with greater beauty, balance, and awareness.
vision
A kinder, more connected world where beauty becomes a bridge — helping people reconnect with themselves, each other, and the places they call home. I believe in the transformative power of design and beauty to inspire community, cultivate compassion, and restore harmony between people and the living world.
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FREELANCE & SERENE MARKETING
APRIL 2024 - Present
As a freelance designer and Creative Director at Serene Marketing, I specialize in crafting thoughtful, intentional design across brand, digital, and spatial disciplines. At Serene Marketing, I partner with professionals in the interior design, home, and real estate industries to craft thoughtful, tailored marketing that reflects their vision, connects with their audience, and supports lasting, meaningful growth.
My broader practice blends creativity with strategy—developing cohesive brand identities, intuitive digital experiences, and environments that balance beauty and functionality. I’m dedicated to bringing ideas to life with empathy, collaboration, and care, designing with both purpose and heart at every scale.
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VEXCEL
2018 - 2024
Led the design of a web and mapping platform for the world’s largest aerial imagery and geospatial data program, translating complex geospatial information into clear, approachable digital experiences. Collaborated with engineers, product managers, and the people using our tools to map real-world journeys and gather insights from practical applications in the field.
Launched the company’s first integrated platform — including a mapping web app, reporting portal, and marketing websites — and successfully delivered 20+ new product features that improved accessibility and clarity across teams and industries.
As one of the company’s earliest team members, I led the marketing department, helped open multiple offices, and organized women’s empowerment circles to foster connection and inclusivity within a rapidly growing startup. I joined as employee number 15 and contributed to its expansion. It is now a successful 300-plus-person organization.
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VENTURE FOR AMERICA
2018 - 2020
VFA is a two-year fellowship program for entrepreneurial professionals who want to make an impact and create jobs in American cities. Training covered business strategy, design thinking, website development, and digital marketing. I received ongoing professional development and mentoring equipping myself with the skills to found a company.
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2015 - 2018
Prior to 2018, I worked in various marketing and business strategy roles always interested in better understanding the people we were serving and helping develop communications to meet these needs.
my experience
my PROCESS
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My process begins with deeply empathizing through conversations, and listening to understand what needs are present.
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Then, I define what it is I heard - making sure to get clear on what problem we're solving. The defining stage gives us direction and checks our assumptions at the door.
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Next, I expand my mind by ideating various solutions. Here I let my creativity run wild and allow new ways of approaching the problem to emerge.
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I’ll select a few directions that seem most aligned and create prototypes. This gives us something to feel out before designing anything too concrete.
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Finally, we take the concepts that stick and bring them into a tangible reality.
