human-centered designer
MAllory Ann
Hello, I’m Mallory — a multidisciplinary designer working across brand, digital, and spatial design.
Over the past decade, I’ve used human-centered and empathic design to bring to life projects that touch people’s everyday experiences. My work has ranged from collaborations with nonprofits, tech, healthcare, and academic organizations to partnering with small businesses, brands, and creatives to build their visions from the ground up — always grounded in curiosity, storytelling, and connection.
Having spent much of my career in small, creative teams, I’ve cultivated an entrepreneurial mindset and a deep belief in design as an medium for social and cultural transformation. I’m now expanding my focus toward community-oriented and sustainable design — particularly in the cohousing and built environment space — while remaining open to collaborations across any field that values creative work rooted in empathy and connection. Above all, I’m inspired by creating meaningful experiences that connect people to purpose and place.
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FREELANCE & SERENE MARKETING
APRIL 2024 - Present
As a freelance designer and Creative Director at Serene Marketing, I specialize in crafting thoughtful, intentional design across brand, digital, and spatial disciplines. At Serene Marketing, I partner with professionals in the interior design, home, and real estate industries to craft thoughtful, tailored marketing that reflects their vision, connects with their audience, and supports lasting, meaningful growth.
My broader practice blends creativity with strategy—developing cohesive brand identities, intuitive digital experiences, and environments that balance beauty and functionality. I’m dedicated to bringing ideas to life with empathy, collaboration, and care, designing with both purpose and heart at every scale.
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VEXCEL
2018 - 2024
Led the design of a web and mapping platform for the world’s largest aerial imagery and geospatial data program, translating complex geospatial information into clear, approachable digital experiences. Collaborated with engineers, product managers, and the people using our tools to map real-world journeys and gather insights from practical applications in the field.
Launched the company’s first integrated platform — including a mapping web app, reporting portal, and marketing websites — and successfully delivered 20+ new product features that improved accessibility and clarity across teams and industries.
As one of the company’s earliest team members, I led the marketing department, helped open multiple offices, and organized women’s empowerment circles to foster connection and inclusivity within a rapidly growing startup. I joined as employee number 15 and contributed to its expansion. It is now a successful 300-plus-person organization.
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VENTURE FOR AMERICA
2018 - 2020
VFA is a two-year fellowship program for entrepreneurial professionals who want to make an impact and create jobs in American cities. Training covered business strategy, design thinking, website development, and digital marketing. I received ongoing professional development and mentoring equipping myself with the skills to found a company.
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2015 - 2018
Prior to 2018, I worked in various marketing and business strategy roles always interested in better understanding the people we were serving and helping develop communications to meet these needs.
my experience
SERVICES
brand
Crafting brand identities rooted in story, strategy, and emotion — designs that reflect your essence and create genuine connection.
digital
Designing digital experiences that merge clarity, storytelling, and empathy — websites and platforms that feel intuitive and alive.
spatial
Exploring how design shapes connection, creativity, and belonging — environments that inspire sustainability and a sense of home.
RECENT WORK
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Led the creative direction on a monthly visual diary filled with soulful and inspiring work to empower creators - a beautiful project I got to be a part of for an interior design creative agency.
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A concept project of an eccentric, indie magazine highlighting our modern addiction to technology, and the disconnection within humanity as the result.
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Gave new life to a law firm’s messaging and identity by focusing on a kinder client experience when dealing with legal matters.
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Lead the UX design on a geospatial mapping product that improved first responders' response times following a catastrophe event.
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Developed a nature and wildlife photography website for a local client in Evergreen, Colorado, showcasing their portfolio and enhancing their online presence.
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My process begins with deeply empathizing through conversations, and listening to understand what needs are present.
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Then, I define what it is I heard - making sure to get clear on what problem we're solving. The defining stage gives us direction and checks our assumptions at the door.
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Next, I expand my mind by ideating various solutions. Here I let my creativity run wild and allow new ways of approaching the problem to emerge.
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I’ll select a few directions that seem most aligned and create prototypes. This gives us something to feel out before designing anything too concrete.
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Finally, we take the concepts that stick and bring them into a tangible reality.
